The New Jaguar XF
The new Jaguar XF is only just being shown to the world's press in the heat of the Arizona desert but back in dark, damp Blighty some 3,000 have already placed their orders.
That is very pleasing for Richard Parry-Jones, chief technical officer of Jaguar's parent, Ford.
"The fact that there is a buzz being generated around the XF is good and the translation of that into pre-orders has exceeded expectations," he said, adding that the Jaguar company is feeling confident as opposed to complacent.
"Without doubt. If it sells as expected, and all the early indications say that it will, it will be profitable for Jaguar and a very important stepping stone in the road for recovery for Jaguar profitability."
Jaguar's 85th Anniversary
4th September 2007 marks the 85th anniversary of Jaguar Cars, founded by Sir William Lyons in 1922 on his 21st birthday. Since then, Jaguar has evolved from the production of motorcycle sidecars to become one of the world’s leading designers and manufacturers of sports cars and premium saloons.
William Lyons began in a tiny garage producing just one motorcycle sidecar a week with his partner at the time, William Walmsley who then left the company in 1934. In time, the business succeeded beyond his expectations to become a cultural icon producing some of the most aristocratic and stylish cars ever built. The most famous of these are the legendary E-type of 1961, the unforgettable sports racing car and Le Mans winner, the D-type of 1955 and the XJ series of saloons.
Jaguar XF Sound System
Bowers & Wilkins, the British loudspeaker company with an unsurpassed reputation for innovation and performance, announces the culmination of over three years of intensive development effort: their first premium car audio system to be designed and optimised together with the vehicle it fits.
The Bowers & Wilkins Premium Sound System defines a new paradigm for top-level automotive audio engineering. Conventional 'premium' sound systems are compromised by the need to fit into the spaces left for the manufacturer's standard audio components. For the Jaguar XF project, Bowers & Wilkins specialists worked alongside Jaguar's own engineers from the early concept stages of the new car's development. Together, the experts from the two companies sought to optimise every aspect of the car's audio environment with the single aim of achieving the best audio experience possible in a contemporary luxury car.
Enhanced XK And X-TYPE Model Ranges
The Jaguar XK and XKR have both been strengthened further with a range of subtle visual enhancements that deliver customers an unrivalled blend of performance and luxury. With XK sales up almost 20% year-to-date versus 2006, the revisions will build on this strong sales performance when the car goes on sale from July.
The XK epitomises the Jaguar tradition of beautiful, powerful, ground-breaking sports cars, but behind its stunning looks, it bristles with practical, intuitive, modern technology, clearly focussed on enhancing the driving experience.
Today at the Canary Wharf Motorexpo, Jaguar revealed a series of enhancements on both the XK and the X-TYPE range for 2008 Model Year.
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